Company needs logo that works for it, promotes the brand and
competitively market the product or service among the rivals. For the logo to
work just perfectly for the company and optimize company’s productivity,
company needs to add in right elements in the designing process. Before you
know the right elements for your brand identity, you need to know the good characteristic
your logo design must have.
Logo must stick to the minds of customers. Make sure whoever
views your logo remembers it straightaway and easily recalls it. It should also
arouse interest in the customers so that it attracts and appeals them.
2. Simplicity
The logo is effective when it is easy to understand with its
simple graphics, symbolism, colors and fonts. The simpler logos tend to have
lasting recalling power and more power to stick.
3. Timeless
An effective logo is durable, long-lasting and timeless. It
remains relevant to the business theme, irrespective of changing trends and marketing
environment.
4. Versatility
The versatility calls for logo’s flexibility in any form of
medium: print, online or offline. The versatility allows the company to change
and alter the design in any shape or size for easy recognition and customer
attraction.
5. Appropriateness
A logo is good when it relates to both the business theme
and the target audience.
With these five factors, you know what logo you want for
your company. Now, have a look at few successive elements you need in your logo design.
a. Words
The one to present your brand logo is through words like
slogan or a tagline which boosts the logo and is equally important as the
design is. For example, the words of Nike’s logo ‘Just Do It’. Technically, typography is the term. The
words must represent the business theme and must work to attract the customers
and appeal the public in general. The choice of words is important to interpret
the business concept in the message.
b. Symbols
Logos are also form of symbols which works as a reminder for
the business and represent the business concept. For example, the flowing lines
and font of Coca Cola logo interprets bubbling, saving the need to add soda
glass in the logo.
c. Shapes
Shapes are another form of communicating business concept to
the target audience. Right shapes portray the business message delivering it in
order, spirit, or theme of business operations.
d. Colors
Another successive element, if put it right, colors
rightfully represent the business concept and make the company stand out in the
market.
e. Typeface
If your business logo is purely typographic, then typeface choice
is very important. It influences the customers’ emotions.
Keeping the designing factors in mind, the company can use
the successive elements to design the right brand logo for business
representation.
