Monday, 8 June 2015

Why a Free Logo Generator is a Bad Idea?


So, you want to create a logo for your company and, since you are just starting out and do not want to spend too much, you think that it is a good idea to use a free logo generator. Think again! Below we have listed down reasons why you should ask professional designers to create an icon for your company.

Logo equals identity

Your company’s logo is often the first thing that a potential client sees. Often, it can make or break your business because how that client perceives your brand is decided by your business emblem. This symbol represents your business on your product, website, and all other marketing materials. You do not want to leave such a huge responsibility of creating a logo to a website or computer software.

Brand Story

The creation of a symbol requires much thinking, sketching, and researching. A professional designer is going to listen to your requirements, present several designs to you and ask you to give feedback. Do you think that a website or computer software can do all that? Can you tell an automatic generator what is the story behind your brand and ask it to create a logo keeping the story in mind. For example, look up Unilever’s logo. You will find that their symbol ‘U’ has tiny drawings on it and each one is different and each represents one of their products. Can you seriously say that free software can do that for you?

Individuality

The only thing in favor of using a website that helps you create a logo on your own is that it is cheap and less time-consuming. But do you really want to save money at the expense of individuality and uniqueness? The one major problem with such software is that anyone can use the same design that you’ve chosen! And there go your chances of creating a separate brand identity and your efforts to stand out from the crowd. The generic icons used by such websites will not give your brand the originality and uniqueness that you want.

Look up any successful business and read up on how it created its logo. You will find that none of them used a free logo generator. This should be enough for you to realize whether you want to do a disservice to your brand from the beginning by choosing software over a professional who can create a unique and innovative emblem that suits your business. Choose professional designing services of Logo Design Best for a corporate identity within your budget. 

1 comment:

  1. Hi, Nice post you have shared with us, which really helpful and attractive. Logo is the main parts of any organization. Thank for sharing this information.

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