Brand typeface signifies the intrinsic values of a business in a visual symbolic form. Nowadays most of the individuals use smart phones to access the web. So, it is essential for a logo design company to know the boundaries of the digital platform and design the typeface that can be viewed on different screens with perfection.
By now, many researchers have been conducted to develop the perfect logo design for small screens. Some of the features of such brand identity are:
v Elimination of detailing and dimensions
v use of flat designs
v Effective use of mono-weight lines
v Using light with bright colors
If you have decided to excel in your career as a professional designer, then it is vital to know about the following designing trends that are ruling this year.
§ Letter Stacks
In this brand typeface, upper case letters bear a uniformity, which helps professional designer to use them as a constituent. Some of the designs of this type are visually covered while others are used for creating some illustrative shape.
§ Mono Crest
In this logo design colors have no importance. A brand identity in mono crest form is created through effective use of non-scalable single line.
§ Hand Type
This brand emblem is a handcrafted design that helps in delivering the brand message clearly. The use of such designs is increasing on online platforms. This designing trend has enough hold and it will do wonders in coming time.
In this designing trend 40% of the letter form has been reduced. The use of thick and thin stokes are reduced form their format so that it develops the solid visuals for customers and easily helps them in interpretation.
§ Geo Wires
This brand symbol includes intersection of facets and mono lines. It uses a wire framework to show a precision in the design. It doesn’t require any curvilinear segments due to its straight edges that help in defining the surface.
§ Flat Facets
Flat facet is the creative line that has progressed in several years. It basically supports three dimensional objects which are formed by intersection of different planes.
§ Trans Menagerie
This kind of brand emblem is designed from different geometric shapes and implements the base with simplicity. While designing the brand symbol, professional designers use animal images. This designing trend represents the transparency of the process.
This type of designing trend is composed of three diminishing lines. Most of the telecom companies use this type of logo design because it helps to promote the message to join the network.