Wednesday, 20 August 2014

The Successive Elements Of Good Logo Design

Company needs logo that works for it, promotes the brand and competitively market the product or service among the rivals. For the logo to work just perfectly for the company and optimize company’s productivity, company needs to add in right elements in the designing process. Before you know the right elements for your brand identity, you need to know the good characteristic your logo design must have.  

1. Memorability

Logo must stick to the minds of customers. Make sure whoever views your logo remembers it straightaway and easily recalls it. It should also arouse interest in the customers so that it attracts and appeals them.  

2. Simplicity

The logo is effective when it is easy to understand with its simple graphics, symbolism, colors and fonts. The simpler logos tend to have lasting recalling power and more power to stick.  

3. Timeless

An effective logo is durable, long-lasting and timeless. It remains relevant to the business theme, irrespective of changing trends and marketing environment. 

4.  Versatility

The versatility calls for logo’s flexibility in any form of medium: print, online or offline. The versatility allows the company to change and alter the design in any shape or size for easy recognition and customer attraction.  

5.   Appropriateness

A logo is good when it relates to both the business theme and the target audience.
With these five factors, you know what logo you want for your company. Now, have a look at few successive elements you need in your logo design.  

a.  Words

The one to present your brand logo is through words like slogan or a tagline which boosts the logo and is equally important as the design is. For example, the words of Nike’s logo ‘Just Do It’.  Technically, typography is the term. The words must represent the business theme and must work to attract the customers and appeal the public in general. The choice of words is important to interpret the business concept in the message. 

b.   Symbols

Logos are also form of symbols which works as a reminder for the business and represent the business concept. For example, the flowing lines and font of Coca Cola logo interprets bubbling, saving the need to add soda glass in the logo. 

c.   Shapes

Shapes are another form of communicating business concept to the target audience. Right shapes portray the business message delivering it in order, spirit, or theme of business operations.  

d.   Colors

Another successive element, if put it right, colors rightfully represent the business concept and make the company stand out in the market.  

e.  Typeface

If your business logo is purely typographic, then typeface choice is very important. It influences the customers’ emotions.

Keeping the designing factors in mind, the company can use the successive elements to design the right brand logo for business representation. 

Thursday, 14 August 2014

Your Guide For Sale Maximization With e-Commerce Website

Today, there is a need and demand to set up an online shopping cart, given the technological advancement and progress in digitization. Your business goal is to follow the right path to increase the online sales, make huge revenues and profits out of your e-commerce website. If you look around the market, you will easily find many professional website developers giving you budget-friendly services at your convenience and facility. With considerate market search, you can easily find a good company matching your desired needs and designing requirements. With a few considerations in your designing, you can give your market rivals a good push and lead the way to better online retailing.

Adopt a user-friendly approach

The hit strategy is to go for user-friendly approach straightaway. You need to give your audience a convenient, comfortable and an appealing website, making their first visit remarkable and memorable. Make your target audience enjoy your website browsing and visiting. Convince them to visit again and spread a positive word for your company in the market. Add a good look-and-feel factor with superb functionality and quick navigation.

This is possible when you have a clean and attractive design with nice colors  relevant business theme, simple attractive layouts, high-quality and personalized images with accessible links. Effectively promote your brand identity with strategic positioning of professional logo design.

Select a professional designing service like Logo Design Best for the right and quick site functionality making all the functions and features perform well, giving the audience a superb browsing experience without any broken links and errors. The professional web developers give you great web navigation, low or minimized breakups and facilitate your visitors with quick search through search box placement.

Adopt a search-engine friendly approach

A very important relation you need maintaining is with your search engine. Your e-commerce website is doomed without search engine optimization. Give your online presence strength and impact to attract high web traffic, increase conversion rates and enjoy sales and revenue. Boost the online presence with clear navigation, improved layout, search-engine friendly URLs and XML site map for search engine indexing.

Adopt a mobile compatibility approach

Make your website responsive, in any case. Give your company the edge your competitors are lacking. Get a mobile-friendly website for easy access, easy buying and 100% target audience convenience. Enable your company reach a wide market exposure with a site operating on different devices and platforms.

Give your website a quick loading time to attract visitors and retain customers. Convert your web traffic into sales with search-engine friendly content and images.