Thursday 27 August 2015

Professional Website Maker Helps in Optimizing the Effectiveness of Web Building

Each business survives in the industry to earn profits, more customers and more exposure. Today the only way through which a business can earn returns easily is to design a unique online site that creates a competitive advantage.
To bring in efficiency in web designing process, only a professional website maker focuses on search engine optimization and tries to carry out the best practices for creating a unique site. For an outstanding site, you need the best optimization so that it becomes easy for your customer to search you on the web.

Following are the techniques that help your business site to optimize the SEO ranking and create effectiveness:

        I.            Constantly updating

As we keep ourselves updated with the industrial and technical knowledge, professional website maker keeps the design and structure of your business site updated with the recent trends and business standards. They ensure that your site is based on all the SEO practices. Moreover, they create sites with such flexible designs so that your business site can meet all marketing and web requirements and meet the customers’ expectations.

      II.            Mobile-optimized

Professional web developers create responsive designs for your site so that it becomes easy for your business to target the potential customers. With these designs your customer easily visits your site from any mobile device or gadget. They help you to design mobile-friendly site for your business and allow your target audience to stay connected with your business on the move.

    III.            SEO-optimized with meta data

An expert designer constructs an SEO-optimized web page representing page title, Meta description with main page headers and images and tags. This facilitates the intended audience to know where they are clicking and gives them complete details about the site and business.

   IV.            Blogging

Blogging feature helps your website to stay updated with the fresh content and helps in determining search engine ranking because of its informative content. It helps in branding and promoting your products and services which ultimately creates a strong online business presence and drives traffic to your site.

So, professional website maker helps in bringing effectiveness and creates an SEO optimized or user-friendly site to target local and global audience for your business.

Logo Design Best has several years of experience and have proven track records in creating unique websites. Our professional website maker completes the project smoothly without any hassle. 

Thursday 13 August 2015

How has Facebook changed its logo design?

The giant of social media platform, facebook, had the same design since its 
foundation. But, the company decided to redesign its logo and made a slight change in its word mark i.e. it has changed the letter ‘a’. However, most of us have not yet noticed the change even though we are visiting the site more often.

How the brand identity looks now?

There is no huge change in the design except the font ‘a’. This new logo design often called as word mark type. Moreover, the size of the brand identity is decreased because to make the brand symbol look slimmer and smaller for its effective use in smart phones.

How users reacted to the change?

The active users of facebook haven’t reacted to the minor changes in the brand symbol because they haven’t found any difference in the symbol and they feel that the impact of the brand symbol is the same as it had earlier. So, this shows that change was pointless.

What was the reason to change the brand symbol?

Today, we hear most of the marketing buzzwords such as customer-oriented, user-friendly and so on. But, facebook describes that it had redesigned its brand symbol in order to look friendlier and approachable. Through this, we can also say that it is just a marketing strategy of facebook to keep itself updated. 

Facebook communicates the message to each business

Whether you are a small-sized or large company, logo design of a company plays a vital role in promoting your business. A brand symbol act as a living entity that responds to each and every aspect of the business your organization is dealing with. It is also noticed that if you completely redesign your brand symbol then it leads to suffer your business from an identity crisis. So, it is important to keep up the consistency in the brand symbol because it helps your customer to easily get familiarize with your brand symbol and your business.

As we know that, facebook in spite of being so popular has only made some minor changes and that too in the typography. From this, it clearly communicates that in the quest of matching with the recent trends; don’t lose your business identity.

Logo Design Best helps you in designing and conceptualizing logo design for your business and brings them to light. Our professional designers help in shaping the brand effectively and portray your business more successfully. To get the details call us at 0800-011-2191 or 0203 519 3540.